Welcome to the JG Sound of Money Podcast
JG Sound of Money is the definitive guide to the world of music royalty investing for the modern individual investor. Join host and author Josh Gilliland each week to learn the data-driven strategies you need to build a truly passive income stream from the music you love. Whether you're a seasoned investor looking for alternative assets or a music fan curious about profiting from your passion, this podcast is your playbook. We'll demystify the asset class, analyze real-world deals, and provide the frameworks you need to invest with confidence.
About Your Host,
Josh Gilliland
Josh Gilliland is an investor, author, and the founder of JG BeatsLab LLC, a venture focused on exploring value in the new music economy. His journey into the world of music royalties was born from a decade-long search for a truly passive, non-correlated investment, a path that included hard-won lessons from the dot-com bust to failed startup ventures.
As the founder and moderator of the popular r/MusicRoyaltyInvest online community, he has helped educate a growing community of individual investors. Through deep-dive interviews with the CEOs and founders of the industry's leading platforms and a meticulous, data-driven analysis of his own portfolio, Josh has developed a unique perspective that he shares in his book and on this podcast.
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Ready to analyze deals like a pro? Download the free spreadsheet tool that Josh uses to model potential returns, calculate risk, and make disciplined investment decisions.
Slicing The Royalty Pie
After learning what music copyrights are, the next crucial step is to understand how the money they generate is divided. In this episode, host Josh Gilliland uses a tangible, real-world analogy to break down the two main "royalty pies"—the Songwriter Pie and the Master Pie.
The Two Copyrights: Understanding What You're Buying
Before you can successfully invest in music royalties, there's one question you must be able to answer: what are you actually buying?
In this foundational episode, host Josh Gilliland breaks down the most critical concept in the entire asset class: the two distinct copyrights that exist for every recorded song. Using his original masterpiece, "Squeegee the Fat Squirrel," as a guide, Josh makes these complex legal ideas simple, tangible, and memorable. This is the essential knowledge you need to become a smart, informed investor.
My Journey to a Better Investment
What does the path to financial freedom really look like? For most, it isn’t a straight line.
In the debut episode of The Sound of Money, host Josh Gilliland shares the unfiltered personal story behind his search for a better investment. This isn't a story about overnight success; it's a real-world journey through the retirement challenges facing Generation X, from the dot-com bust and failed startups to the expensive lessons that ultimately led to the world of music royalties. Before you can understand the "how" of investing, it's critical to understand the "why."