Joshua Gilliland Joshua Gilliland

Your Biggest Enemy in Investing Might Be... You

The biggest threat to your investment portfolio isn't always the market—it might be your own mind. This post explores common cognitive biases like Herd Mentality and Loss Aversion that sabotage music royalty investors, sharing relatable examples and practical strategies (like building "guardrails") to help you make rational, data-driven decisions instead of emotional ones.

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Joshua Gilliland Joshua Gilliland

The Hidden Advantage: Understanding the Tax Benefits of Music Royalty Investing

As a music royalty investor, your gross income is only half the story. The real measure of success is your net return—the profit you keep after taxes. While many investors focus solely on purchase multiples and decay rates, they often overlook one of the most powerful financial tools available in this asset class: amortization.

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Joshua Gilliland Joshua Gilliland

The Market-Proof Asset: 6 Reasons to Add Music Royalties to Your Portfolio

In a world brimming with investment options—stocks, bonds, real estate, crypto—why should a modern investor turn their attention to music royalties? The answer is simple: they offer a unique combination of benefits that is incredibly hard to find elsewhere, addressing many of the challenges faced by today's investors.

For me, discovering music royalties was a breakthrough moment. They checked all the boxes I was looking for in an ideal investment. This framework, which I call the "Six Pillars of Music Royalty Investing," is the foundation of the entire strategy I teach in my new book, The Sound of Money.

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Joshua Gilliland Joshua Gilliland

Three Paths, One Goal: Finding Financial Freedom

You understand what music royalties are and how the money is split, but how do you actually get a piece of the pie? This guide breaks down the three primary paths for an individual investor to add music royalties to their portfolio, using a simple real estate analogy to make each option clear, from the stock market to direct ownership.

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Joshua Gilliland Joshua Gilliland

The 10 Commandments of Music Catalog Valuation

Valuing a music catalog can seem like black magic, but for a disciplined investor, it's a process guided by foundational rules. This article provides the ten core principles—the "commandments"—that every royalty investor should follow.

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Joshua Gilliland Joshua Gilliland

Investment Thesis: Analyzing a YoungBoy Never Broke Again Catalog

A catalog of songs from streaming superstar YoungBoy Never Broke Again is for sale, earning over $11,000 last year. On the surface, it seems like a can't-miss opportunity. But is it a smart investment or a "falling knife"? Let's apply a disciplined framework to find out.

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Joshua Gilliland Joshua Gilliland

6 Reasons Music Royalties Belong in Your Portfolio

In today's uncertain world, finding a truly passive, reliable, and uncorrelated investment can feel impossible. Stocks swing with market sentiment, bonds are at the mercy of interest rates, and as any landlord can tell you, real estate is anything but "passive."

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